NIL Awareness Among High School Athletes

Introduction

This study examines how high school athletes understand and engage with name, image, and likeness (NIL) opportunities. As NIL continues to expand, awareness among younger athletes becomes increasingly important for informed decision-making.

Key Findings

• A majority of respondents had heard of NIL but were unsure how it applied to them.
• Interest in learning about NIL was high, especially among upperclassmen.
• Parents and coaches were cited as primary sources of information.

Conclusion

Educational resources and clear guidance can help high school athletes prepare for potential NIL opportunities as they transition to college.